DANO’S
TEQUILA
Animation, illustration, and graphic design work for the world’s first fresh fruit-infused tequila. Graphics created for seasonal ad campaigns across Facebook and Instagram.
Fresh, fruit infused tequila is twice distilled and made from perfect piñas that are slow-roasted in the oldest operational hornos in the world today, with over 180 years of flavor imparted into the stone. Need we say more?
Brand
Dano’s is an award-winning tequila made with 100% agave at the second-oldest tequila distillery in the world. The brand sets the gold standard, hand-crafted using 100% matured blue Weber agave piñas. Zero additives, colorings, or artificial flavors – just pure, natural goodness.
The marketing team puts a large emphasis on their collaboration with their family-owned distillery. The rural, farm-fresh quality of their brand is often portrayed in rustic design and visual elements.
Inspiration
I wanted my work for Dano’s to emphasize the rural, rustic, farm-to-bottle nature of their product.
All designs incorporated rustic textures along with exciting movement in animations that bridged the gap between rural rustic simplicity and the excitement of a night out accompanied by their award-winning tequila.
For one of the ads, I also hand-illustrated fresh fruit icons to emphasize the hand-crafted feel that the brand is known for.
Deliverables
5 still image advertisements, emphasizing the variety of flavors, their use of fresh fruit infusion, and their new direct-to-your-doorstep delivery.
2 animated advertisements:
One to advertise their fresh fruit infusion
One seasonal ad for Halloween
Advertisement copy for all designs and animations.
