Social @ Frank Darling

Meticulously crafted rings at ridiculously honest prices.

Step 1:

Make our beautiful products look beautiful.

Make it engaging.

Enjoy.

Who said rose cuts can't sparkle?⁠

You can feel the excitement in the FD studio when rose-cut engagement rings come in because only 0.1% of diamonds are produced as rose cuts these days!⁠
Rose cuts have a unique shape and luster because they were cut to shimmer under candlelight, but we think they look just as gorgeous in the FD office golden hour sun 🌹
❤️ 2598 💬 45 Saves: 617 Shares: 2493
Do you prefer the East West or North South Breezy Bezel solitaire look?

The style that was made to stack flush, this bezel set emerald solitaire engagement ring sits high off the finger and soaks up light from every angle displaying those warm golden hues from its 18k yellow gold setting.
❤️ 43,123 💬 171 Saves: 37,291 Shares: 10,665
A bezel beauty with baby baguettes (and some sneaky rounds)⁠

Yeah, we went all out with this chunky moissanite engagement ring. It's not just all about that bezel set radiant stone; set along this 4.45mm square band are two baguettes and three round diamonds, all giving us major heart-eyes.⁠
❤️ 2753 💬 17 Saves: 1011 Shares: 2961

We collaborated with Citizen Watches on a joint giveaway and article in the Daily Beast in June of 2023.

I shot these lovely photos in our studio, and wrote the copy for the giveaway post!

Coordinated the shipment of their Mae watch to be sent to our studio in NYC.

Led communication between both brands about asset delivery, photo editing, and copy.

Met with article author and discussed our business’s ethics, values, and the key to creating the perfect ring + watch pairing.

Influencer (and former customer!) Kait Kohl reached out to us about a potential giveaway for her 30th birthday.

I shot these lovely photos in our studio, and wrote the copy for the giveaway post!

Coordinated the design, casting, and shipment of a pair of round diamond studs to Kait to shoot her reel.

Communicated talking points for the video script, providing photo assets along the way for reference.

Edited copy for the final social post

As always, coordinated shipping details with the winner, and monitored item status through delivery.

We designed a limited-edition of our newest style for a special Halloween giveaway to promote the product launch.

I wrote the copy for the giveaway post, and worked with our in-house photographer to shoot some extra spooky photos.

Recorded video footage and edited this spooky instagram reel

Oversaw collection of photography assets, through set dressing, shooting, and editing.

As always, coordinated shipping details with the winner, and monitored item status through delivery.